Frontline Specialists and The Edmond-Howard Network (EHN) Launch Profits2 Sales Training Program at the 2004 International CES Show, Las Vegas, January 8-11, 2004

Recognizing the need of retailers and manufacturers for results-oriented training that maximizes sales in a highly fragmented consumer electronics retail environment, Frontline Specialists and The Edmond-Howard Network (EHN) have aligned their strengths to offer a training model that will increase sales and profits on the frontline.

Carlsbad, CA December 22 2003--Recognizing the need of retailers and manufacturers for results-oriented training that maximizes sales in a highly fragmented consumer electronics retail environment, Frontline Specialists and The Edmond-Howard Network (EHN) have aligned their strengths to offer a training model that will increase sales and profits on the frontline.

The Profits2 Sales Training Program is built on nine components that focus on the management and training of retail salespeople to significantly increase sales of select electronic products, accessories and services. Profits2 Sales Training offers increased gross profits to retailers and manufacturers.

Understanding that selling-in is only half the game, Frontline Specialists and The Edmond-Howard Network have structured a step-by-step program to ensure the predictability of increased sales. This process includes measurable benchmarks of pre-assessing what sales people know before the training, and ends with a productivity reinforcement plan that points directly to profit payoff and people payoff.

Frontline Specialists has dedicated its business model to specializing in helping retailers and manufacturers sell technology products in a very complex and ever changing retail environment. At Frontline Specialists, the consumer electronics product category has been an area of specialty over the past decade. The Frontline team arms the retailer sales representatives with channel training programs that teach them to sell with conviction. "Educated selling teams equal educated consumers. Educated consumers equals increased sales. Frontline educates at all levels, from top management to the sales team on the sales floor. The key to increased sales is knowledge; knowledge of the product, the solution and the benefits to the customer. Frontline Specialists provides sales services to sell products into the channel and to sell products through the channel. Sales training is a vital component of any retail strategy, said Loretta Bradshaw, president Frontline Specialists.

Ed Legum, president, The Edmond-Howard Network, adds, One reason why consumer electronics salespeople are not as productive as they could be is the difficulty of understanding all the new technologies and how they are used in different environments. Salespeople get training, but unfortunately, its missing some parts. We designed the Profit2 Sales Training Program to provide retail management a total consumer electronics sales and sales management process. And now, with Frontline as our partner, we can also give them the resources they need to reinforce performance where the action is on the floor.   

The Profits2 Sales Training Program will be presented to various manufacturers and retailers who have expressed interest in increasing their retail sales at the 2004 Consumer Electronics Show January 8-12, 2004 in Las Vegas.

About Frontline Specialists
Frontline Specialists was founded in 1996 to provide customizable sales resources to companies competing in high-technology and consumer electronics markets. Through performance-based sales programs, Frontline Specialists helps its clients to increase product visibility, sell through, and overall profitability. Based in Carlsbad, California, Frontline operates a nationwide network of sales professionals, as well as a staff of regional managers and account managers who guide and implement the client sales service programs. This network of sales professionals has helped to increase revenue for a number of market leading companies, including Targus, Handspring, Eastman Kodak, Philips Electronics, Kyocera Wireless, Sanyo Fisher, Sears and Belkin Components.

About The Edmond-Howard Network
Edmond Legum is the founder and president of The Edmond-Howard Network. A pioneer in consumer electronics retail sales and management strategy since 1971, Legum began his career with Tandy Corporation and was responsible for 20% of RadioShacks $3 billion in annual sales. Mr Legum started The Edmond-Howard Network in 1986, specializing in sales training, management training, and marketing support services. Since 1991, Mr Legum has worked extensively within the retail, wireless, and convergent technology industries, developing and delivering customized retail training and consulting programs for Alltel Mobile, AT&T Wireless Services, Sprint PCS, Nextel, US Cellular, Bell Mobility, Cingular Wireless, T-Mobile, SunCom, Verizon Wireless, Century Cable, Cox Communications and CEA/CES.
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For more information call Leora Langs at 760-442-6289.