Online Sales of New Guitars Becomes Mainstream

Traditional brick and mortar musical instrument dealers face greater competition from the Internet. Musician's now turn to websites ranging from smaller independents such as Detour Music Supply to much larger corporate entities.

September 2, 2004 -- Some purists would never buy an instrument without first playing it, but their numbers are shrinking. The notion that musicians have to hear an instrument, touch it and get a close look at it is waning. In it's first ten days online Detour Music Supply sold nine electric guitars built by manufacturer Dillion. A traditional storefront would be hard pressed to produce similar results when adding a new manufacturer's line of guitars.

While some players like to support their local music store, there are a number of factors turning them to the web. Guitar building these days is a precise process. The modern technology that is employed, such as CNC (computer numeric controlled) milling machines, ensures a high level of precision and consistency from one guitar to the next. Another advantage to online sales is that the lower cost of doing business for an online dealer is usually reflected in their pricing.

Combine the consistent quality and lower prices, a Money Back Guarantee, and an online store with the community feel of your local shop, and it makes sense that online sales is now mainstream. Based on it's initial success, Detour Music Supply is currently negotiating with four additional guitar manufacturers to be added in September and October.

For more information on Detour Music Supply and their offerings visit their website at http://www.DetourMS.com

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